Panerai Warehouse
Survival Instruments for modern heroes
The sea can be a hostile environment better suited to adventurers in search of leviathans and sunken treasure than idle sunseekers. That’s the essence of the sea from Panerai’s point of view, and the brand will replicate its labyrinthine depths at the “Survival Instruments for Modern Heroes” event at the Minsheng Art Wharf in Shanghai.
Guests are invited to enter abandoned warehouse at the Minsheng Art Wharf in Shangai.
Inside, an underwater universe unfolds across the four walls of the dining area. Deep beneath the sea, guests find themselves settled on the sand.
Immersive video projections extend the real scenery, bringing it to life.
Surrounding the guests is a hostile and rocky environment where danger lurks constantly.
Interactive installations animate the event, immersing guests in a mission aboard a submarine.
Panerai watches are showcased as lost treasures among the deep waters, where dangerous creatures search for prey, sliding from one wall to the next.
Several short, suspenseful events punctuate the experience, accompanied by a dynamic soundtrack: a shark attack, the intrusion of a war submarine, and more.
For •
Panerai
Date •
2019
Creative Concept, Artistic Direction & Spatial Design
Role •
Realtime Art
With •
Shanghai
Location •
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